In five years, Craig Unger has made his mark on The Bluff City with numerous improvements to AutoZone Park, the continued success of the Memphis Redbirds, the addition of a United Soccer League franchise in Memphis 901 FC, and helping link Memphis to London by acquiring ownership in Dagenham & Redbridge FC.
Unger was named the General Manager of the Memphis Redbirds, the Triple-A affiliate of the St. Louis Cardinals, in April 2014, and he added the title of President in 2016. In December 2016, Redbirds Principal Owner Peter Freund announced that Unger joined the ownership group for the franchise, along with Freund and the Cardinals.
In January 2018, Unger and Freund announced plans to bring a United Soccer League franchise to Memphis and AutoZone Park, with Memphis 901 FC beginning play at the downtown stadium in 2019. Later that year in September, Unger and Freund acquired Dagenham & Redbridge FC of England's National League in a move that will link together the City of Memphis and the City of London through sports and shorten the distance "across the Pond."
As President of the Redbirds and Memphis 901 FC, Unger is responsible for running the day-to-day operations of the franchises and AutoZone Park. He also oversees the development of AutoZone Park as a premiere entertainment and social venue in Downtown Memphis.
In five baseball seasons in Memphis, Unger has directed numerous advancements with the Redbirds, including significant renovations and upgrades to AutoZone Park and improvements to the fan experience through unique and family-friendly food, beverage, and entertainment options. This has led to a 24 percent per-game attendance increase from 2015-18, which is tops in all of Triple-A Baseball and fifth among all 160 team in Minor League Baseball.
Unger spearheaded the explosion of Memphis 901 FC onto the region's sporting scene, as evident by an AutoZone Park sellout crowd to witness an exhibition match between the Colorado Rapids of Major League Soccer and future USL opponent Tulsa Roughnecks FC.
Before making the move to Memphis, Unger spent five years with the St. Louis Cardinals Front Office as an Account Executive, Corporate Sales and Marketing. In the position, Unger sold and managed corporate sponsorships, and oversaw club radio promotion and advertising, among other notable achievements.
Upon joining the Cardinals in 2008, Unger was tasked with bringing the team's radio advertising in-house. From there, he played an essential role in returning the team's radio broadcasts to KMOX (1120 AM) in 2010. Additional accomplishments included serving as the field producer for the 2009 All-Star Game at Busch Stadium, coordinating the 2011 World Series Victory Parade and leading the team's marketing committee.
In 2013, Unger was integral in securing a long-term partnership with St. Louis-based Mercy as the Official Medical Provider of the St. Louis Cardinals. The deal gave the team access to a nationally recognized hospital, as well as an increased level of comprehensive, advanced care that is only possible from one of the leading health systems.
Maintaining his role as Account Executive, Unger also spent six months behind-the-scenes working on the acquisition of the Redbirds.
Prior to his time with the Cardinals, Unger spent nine years (1998-2007) in various positions at KTRS Radio including the role of Station Manager.
In his spare time, Unger enjoys cooking and barbecuing. He graduated from Webster University in 1998 with a Bachelor of Arts in Communications. Unger, along with his wife, Pamela, and three daughters, Emma, Ellen and Eden, resides in Memphis.