For more than two decades, Myrtle Beach Pelicans Chairman and Managing Partner, Chuck Greenberg, has built his reputation as an innovative franchise owner and operator, corporate and sports attorney, dealmaker, advisor, and expert on the business and economics of major professional sports.
Chuck's involvement with the Pelicans began on May 31, 2006, when his ownership group finalized the purchase of the franchise from Capitol Broadcasting Company. He subsequently spearheaded an effort to enhance TicketReturn.Com Field at Pelicans Ballpark in Myrtle Beach and make it among the most fan-friendly venues in Minor League Baseball. Within his first two years as Team President and Managing Partner, Chuck's group invested nearly $2.5 million to enhance the Pelicans' home ballpark, including the installation of a state-of-the-art, 550-sq. ft. video board, a new Outfield Reserved Bleacher Seating section, and the opening of Pelicans Beach, which was subsequently dubbed "the only baseball-front beach in America." The Major League-quality video board was the largest in the Carolina League at the time of installation and ranks among the largest in all of Minor League Baseball.
In addition to his role as Pelicans' Chairman & Managing Partner, he currently holds the same title with the State College (Pa.) Spikes, the Class-A Short Season affiliate of the St. Louis Cardinals. He is also the General Partner and CEO of the Frisco RoughRiders, the Double-A affiliate of the Texas Rangers, a team that he purchased along with RoughRiders President and co-General Partner Scott Sonju in 2014.
In November 2009, Chuck announced the formation of Greenberg Sports Group (GSG), which provides management, consulting and marketing services to the sports industry across the country. GSG also manages the overall operations of Pelicans, RoughRiders, and Spikes.
Well respected across baseball, Chuck has the distinguished honor of serving on the Minor League Baseball Board of Trustees, a position to which he was elected to in December 2007. The 12-person Board has exclusive power to determine policies and to enact rules and regulations for Minor League Baseball and its member clubs.
Among Chuck's leadership roles in the industry, he has helped to launch Minor League Baseball's "Project Brand" initiative, which was announced at the 2012 Baseball Winter Meetings. "Project Brand" is a transformational new national marketing program designed to attract major national sponsors by creating one cohesive brand encompassing all 160 member clubs. Previously, he served on the inaugural Board of Directors of the Baseball Internet Rights Company (BIRCO), which holds the digital media rights of its member Minor League Baseball clubs and leagues and partners in a strategic venture with Major League Baseball Advanced Media (MLBAM). Chuck is also a co-Chair of Minor League Baseball's Diversity Committee, where he was tapped for a leadership position by Minor League Baseball President Pat O'Conner, in part for his success in attracting substantial minority investment to his ownership groups.
Chuck is the former Managing Partner & CEO of the Texas Rangers, a role he assumed in 2010 after his group of investors (Rangers Baseball Express, LLC), which included Baseball Hall of Famer Nolan Ryan, acquired the Major League Baseball franchise from Tom Hicks and Hicks Sports Group.
His tenure as Rangers' Managing Partner & CEO was highlighted by the club winning the American League Pennant and reaching first World Series in the history of the franchise. Off the field, Chuck spearheaded the development of an enhanced senior management staff, overhauled the fan experience at Globe Life Park in Arlington, constructed and installed a new state-of-the-art video board, game entertainment control room, and technological overhaul of Globe Life Park, and helped re-establish a sense of trust and excitement between the franchise and community. He was also the architect of a lucrative and landmark deal with Fox Sports Southwest that has since changed the landscape of regional television rights deals throughout the sports industry.
Chuck's professional baseball career began in October 2001, when he led an ownership group that purchased the Double-A Eastern League's Altoona Curve. During his time as the Curve's President & Managing Partner (2002-08), the club set numerous single-game and season attendance records, continually reinvested private money into capital improvement projects at Blair County Ballpark, and helped the franchise gain national stature as one of the most creative and innovative teams in professional sports.
The Curve won the prestigious Larry MacPhail Promotional Award in 2004, the 2006 Baseball America Freitas Award as the top Double-A franchise, and added the highest honor bestowed annually upon a Minor League Baseball club, the John H. Johnson President's Trophy, in 2006. Altoona became only the 11th franchise to receive all three major awards, and was the first team to accomplish the feat in less than three years.
The Pittsburgh native had a long and successful career as a corporate and sports attorney, and currently serves as counsel with the globally-based law firm Reed Smith LLP. Prior to joining Reed Smith in 2010, Chuck was a Partner in the Pennsylvania-based law firm Pepper Hamilton, LLP, which he joined in 1998. He headed the firm's sports practice and was a member of its Executive Committee. Throughout his career, he has lent his expertise to the acquisition and sale of more than two dozen franchises in baseball, football, basketball, hockey, soccer and lacrosse.
Among his work in the sports industry, Chuck was instrumental in helping put together the deal that landed a group led by National Hockey League Hall of Famer Mario Lemieux and renowned businessman Ron Burkle ownership of the bankrupt Pittsburgh Penguins in 1999 and saved the franchise for Pittsburgh and Western Pennsylvania. In 2007, he represented Lemieux, Burkle and the Penguins in successful negotiations with the Commonwealth of Pennsylvania, the City of Pittsburgh and Allegheny County which resulted in a deal to build a brand-new, state-of-the-art arena in downtown Pittsburgh and secure the future of the Penguins in Pittsburgh for at least another 30 years.
Chuck has been featured in numerous articles and has made frequent television and radio appearances concerning the business and economics of sports, particularly regarding sports franchises and facilities. He has also been a frequent speaker and panelist at the annual National Sports Forum and Baseball Winter Meetings. In 2008, he was named to the Sports Business Research Advisory Board at Penn State University, representing team owners in the work of the Center for Sports Business Research, which focuses on the development of first-rate academic and applied empirical research in the sports industry while helping to define educational opportunities for students looking to start careers in sports business.
He also serves on the board of directors of the Mario Lemieux Foundation and also served on the executive committee of the Mario Lemieux Celebrity Golf Invitational, which was held for nearly 20 years.
Chuck graduated from Upper St. Clair High School in Pittsburgh in 1978 and four years later received his B.A. from Tufts University in Massachusetts. In 1985, he graduated from the University of Michigan Law School. Chuck makes his home in Westlake, Texas. He has adult sons (Jeff, Jack and Ben).